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ADMK Contracting
Diversity on Deck is a youth-founded, youth-led 501(c)(3) nonprofit dedicated to preventing fatal drownings and addressing long-standing water competence disparities in historically marginalized communities. Through free swim lessons, mentorship, and community-centered programming, the organization works to make aquatic spaces safer, more accessible, and more welcoming for all.
Repositioning a growing construction brand for scale and credibility
ADMK Contracting partnered with MD2Creatives to lead a full rebrand as the company evolved from ADMK Drywall into a broader, more comprehensive contracting business. The goal was to create a brand identity and digital presence that reflected their expanded services, professionalism, and long-term growth.
SERVICES
Brand Architecture → Rebrand & Digital Presence
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Brand identity & logo redesign
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Naming transition support
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Website strategy, design & build
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Visual system for digital consistency
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Social media templates & branded assets
THE APPROACH
We approached the website as a living space for education, advocacy, and action, one that leads with clarity, empathy, and accessibility.
The design and structure focused on:
Clear storytelling through hierarchy and layout
Strategic use of data to emphasize the urgency of water safety disparities
Warm, human-centered imagery to reflect community and mentorship
Strong calls to action that guide visitors toward learning more, getting involved, or donating
We developed a refined logo system, built a modern, easy-to-navigate website, and designed social media templates that allow the brand to show up consistently across platforms. The result is a cohesive brand experience that builds trust, communicates capability, and positions ADMK Contracting as a reliable partner within the construction and contracting space.
WEBSITE DESIGN HIGHLIGHTS
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Custom website design tailored to a nonprofit audience
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Strategic homepage layout balancing storytelling, statistics, and action
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Clear navigation for programs, events, and ways to get involved
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Visual emphasis on S.E.A.² principles (Safety & Security, Equity & Equality, Access & Acceptance)
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Accessible, community-forward design that centers youth and families
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Optimized structure to support ongoing growth and content updates
THE OUTCOME
The new Diversity on Deck website serves as a powerful digital foundation, one that educates, builds trust, and invites participation. It reflects the organization’s commitment to equity and inclusion while providing a clear, engaging experience for supporters, volunteers, and community members alike.
By translating Diversity on Deck’s mission into a thoughtful digital experience, the site helps amplify their impact and expand their reach beyond the pool.
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