Diversity on Deck
Diversity on Deck is a youth-founded, youth-led 501(c)(3) nonprofit dedicated to preventing fatal drownings and addressing long-standing water competence disparities in historically marginalized communities. Through free swim lessons, mentorship, and community-centered programming, the organization works to make aquatic spaces safer, more accessible, and more welcoming for all.
Building an inclusive digital space for water safety, equity, and community impact
MD2Creatives was hired to design a website that clearly communicates Diversity on Deck’s mission, values, and impact, while serving as an inviting, educational, and action-oriented digital home for the organization.
SERVICES
Brand Architecture → Website Design
-
Website strategy & structure
-
UX-informed layout and content flow
-
Visual design aligned with mission and values
-
Nonprofit-focused calls to action
THE CHALLENGE
Diversity on Deck needed a website that could balance urgency with hope, highlighting startling water safety statistics while also uplifting the organization’s solution-driven approach.
The site needed to:
-
Clearly explain the organization’s mission and guiding principles
-
Present critical statistics in a way that educates without overwhelming
-
Feel welcoming and inclusive for families, volunteers, and donors
-
Encourage engagement through events, donations, and community involvement
-
Reflect a youth-led, community-rooted organization with credibility and care
WEBSITE DESIGN HIGHLIGHTS
-
Custom website design tailored to a nonprofit audience
-
Strategic homepage layout balancing storytelling, statistics, and action
-
Clear navigation for programs, events, and ways to get involved
-
Visual emphasis on S.E.A.² principles (Safety & Security, Equity & Equality, Access & Acceptance)
-
Accessible, community-forward design that centers youth and families
-
Optimized structure to support ongoing growth and content updates
The Approach
We approached the website as a living space for education, advocacy, and action—one that leads with clarity, empathy, and accessibility.
The design and structure focused on:
Clear storytelling through hierarchy and layout
Strategic use of data to emphasize the urgency of water safety disparities
Warm, human-centered imagery to reflect community and mentorship
Strong calls to action that guide visitors toward learning more, getting involved, or donating
Every section of the site was intentionally designed to support Diversity on Deck’s mission of preserving lives while propelling futures forward.
WEBSITE DESIGN HIGHLIGHTS
-
Custom website design tailored to a nonprofit audience
-
Strategic homepage layout balancing storytelling, statistics, and action
-
Clear navigation for programs, events, and ways to get involved
-
Visual emphasis on S.E.A.² principles (Safety & Security, Equity & Equality, Access & Acceptance)
-
Accessible, community-forward design that centers youth and families
-
Optimized structure to support ongoing growth and content updates
THE OUTCOME
The new Diversity on Deck website serves as a powerful digital foundation, one that educates, builds trust, and invites participation. It reflects the organization’s commitment to equity and inclusion while providing a clear, engaging experience for supporters, volunteers, and community members alike.
By translating Diversity on Deck’s mission into a thoughtful digital experience, the site helps amplify their impact and expand their reach beyond the pool.
Next Project