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Medina Did It
Medina Did It is a Black-owned watch and eyewear brand based in the Washington, D.C. and Baltimore area, known for clean lines, thoughtful design, and timeless craftsmanship. Rooted in simplicity and precision, each piece is designed to reflect personal style while honoring the moments that matter most.
Bold brand imagery for a stylist rooted in skill, confidence, and creativity
MD2Creatives partnered with Medina Did It, a master hairstylist, licensed colorist, extension expert, and curly hair specialist, to create branding photography that reflected both her technical expertise and bold personal style.
The project included a studio session and an on-location shoot within her salon space. Studio portraits were captured against clean, intentional backdrops, classic neutral, soft pink, and vibrant canary yellow to complement her brand palette of black and magenta while giving her content flexibility across platforms. The on-location shoot grounded the brand in authenticity, showcasing Medina in her element and reinforcing trust, professionalism, and approachability.
The final imagery was designed for high-impact use across social media, booking platforms, and digital touchpoints, supporting brand recognition while allowing her personality and artistry to lead.
SERVICES
Brand Architecture → Website Design
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Brand discovery & shoot planning
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Studio branding photography
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On-location lifestyle imagery
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Color-coordinated wardrobe direction
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Photography for social media & booking platforms
FROM VISION TO MOTION
For K. Joseph Watches, our goal was to design something that feels timeless. Shot inside a historic 15-story clock tower, the film draws a visual parallel between the mechanics of time itself and the meticulous artistry behind each K. Joseph timepiece. Through cinematic pacing, textured visuals, and sound-driven storytelling, the brand’s philosophy is brought to life: every second matters.
1
Creative Direction &
Story Development
We developed a narrative rooted in legacy and precision, using the clock tower as both a literal setting and a metaphor for time, craftsmanship, and endurance.
2
Storyboarding &
Pre-Production
Every shot was carefully planned to ensure smooth visual transitions between exterior drone footage, interior mechanics, and character-driven moments. Sound design was considered from the beginning as a storytelling device.
3
Production
Interior footage was captured collaboratively, blending cinematic handheld moments with controlled movement. Drone footage was used to create seamless transitions between exterior and interior spaces, reinforcing the immersive experience.
4
Post-Production
The final film was edited and color-graded with a subtle grain and vintage tone to enhance the timeless feel of the location and the brand’s heritage. Sound design played a critical role in shifting the emotional tone, from monumental to personal.
THE RESULT
A cinematic brand commercial that feels intentional, elevated, and enduring, designed to position K. Joseph Watches as more than an accessory, but as a keeper of moments and memory.
The final piece serves as a flagship brand asset, suitable for website placement, digital campaigns, and social promotion.
CREDITS
Creative Direction, Storyboarding, Drone Operation & Editing: Miesha Dennis Todd
Cinematography: Miesha Dennis Todd & Derrel Todd
Location: Emerson Tower, Baltimore, MD
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